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Avoid unreasonable clients by asking prospects these 5 questions
Whether you’re in business development at a marketing agency or an independent consultant handling sales yourself, you need to spend time screening new leads. Just because someone says they’re...
View ArticleBait and switch at Crown Honda at Southpoint
“So, you aren’t going to tell me the trade-in value unless I commit to buy a new car?” I was standing in the middle of the showroom at Crown Honda at Southpoint in Durham, North Carolina, getting...
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Why treating marketing agency clients like great tenants will improve your...
Signing a lease... aka an annual retainer. I’m always looking for ideas on how to provide better client service at my marketing agency, no matter the source — like a continuing ed workshop in Raleigh...
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Find more free time, make more money, and love your work again: “5 Things...
Karl Sakas sharing advice about business operations for marketing firms at DMFB conference in Raleigh, NC After a few years, many marketing agency owners find work isn’t fun any more. They’re getting...
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